Quick answer: Templated bug-report thank-you emails are ignored. A semi-templated email with one personal sentence per report gets re-read and re-engaged with.

A real human acknowledgment after a bug report is the moment the player decides to keep filing reports. Make the moment count.

One personal sentence

'Thanks for the report about the title screen audio bug.' Specific; shows you read it.

Templated structure

Greeting + personal note + status + timeline + signature. The structure stays; the personal note changes.

Real signature

Engineer's name, not 'the Bugnet team'. Players respond to humans; players ignore brands.

Reference number

'#BG-1234' for follow-ups. Players who reply quote the number; you can find their report instantly.

“Personalization is small. The effect is large.”

Spend 30 seconds per email on personalization. The compound effect over a year is significant; the per-email cost is trivial.

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