Quick answer: Live-service games ship weekly. A public changelog with consistent structure, dated entries, and migration notes builds player trust over a thousand releases.
A changelog players actually read is one of the cheapest ways to retain them.
Per-week page
One URL per release week. URL pattern /changelog/2026-w24. Stable links; deep-linkable.
Categories repeat
Same 5 categories every week. Players learn the structure; reading becomes scannable.
Migration notes
For features that change behavior, explicit migration notes. 'Your old keybinds will be preserved; new ones default to X.' Saves support tickets.
Link to bug reports
Each fix links to its tracker entry. Players can see the conversation that led to the fix.
“Live service changelogs are a long-running publication. Treat them like one.”
Build the changelog template once; reuse forever. Each weekly release is then a fill-in-the-blanks; not a creative writing exercise.