Quick answer: Increase positive reviews on two fronts: convert existing negatives by fixing the recurring problems behind them (often a crash or bug) and responding so players revise their ratings, and generate new positives by ensuring the experience is solid (so reviewers are happy) and encouraging satisfied players to review. Fixing the technical problems that drive negatives is the foundation of a more positive review profile.
Positive reviews drive your score, which drives discovery and sales. Increasing them isn't just about asking for reviews, it's about ensuring the experience earns positive ones (by removing what generates negatives) and using the mechanics that let you recover negatives into positives.
Remove What Generates Negatives
You can't increase your positive ratio while a recurring problem keeps generating negatives. Most negative reviews name a specific, fixable issue, often a crash, a serious bug, or poor performance, and as long as it persists, new players keep hitting it and leaving negatives. So the foundation is fixing the recurring problems driving negative reviews, which stops the flow of negatives at the source.
Bugnet's crash and bug reporting with occurrence data helps you find these, correlate the recurring review complaints with the high-occurrence issues behind them, and fix the causes. Once new players stop hitting the problem, the negative reviews about it stop, shifting your ratio positive.
Recover Negatives Into Positives
Steam weights recent reviews and lets players edit them, so a negative can become a positive. When you fix the bug behind a negative review, respond, 'this is fixed in the latest update, sorry it hit you', and many players revise their rating once their problem is solved. A run of fixes plus responses converts negatives to positives, directly increasing your positive count.
Track which reviews map to which fixed issues so you can circle back when the fix ships. This recovery, fix the issue, respond, player revises, is a uniquely effective way to increase positive reviews, because it turns your existing detractors into advocates rather than just adding new reviews.
Encourage Happy Players to Review
Once the experience is solid (the problems generating negatives are fixed), encourage satisfied players to review. Players who are enjoying the game often don't think to review unless prompted, while frustrated ones do, so a gentle, well-timed nudge (after a positive moment, not intrusively) surfaces the silent-majority positives. This balances the review profile toward the actual experience.
Increasing positive reviews is the combination, remove the problems generating negatives, recover existing negatives by fixing and responding, and encourage satisfied players to review, that shifts your review profile positive. The foundation is technical: a solid experience earns positives, while recurring problems generate negatives that no amount of asking can outweigh. See also: improving your Steam review score.
Increase positive reviews by removing what generates negatives (fix recurring crashes/bugs), recovering negatives via fix-and-respond (players revise), and nudging happy players to review once the experience is solid.