Quick answer: Unity Android AAB exceeding Play Store 200MB base limit despite the asset pack feature? Texture compression duplication doubles size - use Texture Compression Targeting and ASTC-only.

AAB upload rejected: 'Base APK exceeds 200MB'. The asset packs are configured; size still exploded.

Enable Texture Compression Targeting

Player > Other Settings > Texture Compression Targeting. Per-format texture packs ship only to compatible devices instead of bundling all formats.

Standardize on ASTC

Drop ETC2 fallback on modern Android (API 27+). Most devices since 2019 support ASTC; the duplicated texture cost is removed.

Move heavy assets to install-time packs

Install-time asset packs don't count against the 200MB base. Move tutorials, cinematics, and large textures here.

“AAB size is per-config, not per-game. Targeting cuts the per-config cost.”

Use the Android Studio APK Analyzer on the generated AAB. Per-folder size breakdown shows where the bytes went, faster than guessing.